Brand Equity

1.      The topic of the podcast is how storytelling can effect branding of a brand, how it can change the brand’s image and appeal for the consumers. 
2.      Branding relates to marketing because it is based on the consumer image of the company, and what the consumer thinks or feels about the brand. 
3.       Key points made in the podcast are that consumer storytelling can set a positive or negative reputation for a brand. Also true brand equity comes from storytelling from the customers. Chris says to create communications that trigger memories that a shopper already has about the brand and also that allows them to create new memories.
4.       Chris uses the example of NYDJ which is a brand of jeans, he read about how great there jeans were so he did his research on them and then went to the store to try on a pair and he liked them enough that he spent $100 on the jeans.
5.       What I learned from the podcast was that what happens outside a store has a lot to do with how a store or brand does. The reputation customers set for a brand matter a lot more then i thought. The experiences customers have with a brand is what makes the brand more successful or not. Story telling is a big part of brand equity and it always will be because customers will always talk about there experience with a brand.

    

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